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Cowboys and Astronauts Project Feature
Thoughtomatic Marketing Guide Back Cover

Fig. 09

Fig. 08

Thoughtomatic Marketing Guide Cover

Fig. 07, 08, 09 — Automated Email Marketing Manual

2024 Crew Gift Guide Cover 2

Fig. 06

2023 Gift Guide Cover

Fig. 04

2023 Crew Gift Guide Cover

Fig. 03, 04 — Campaign Design: 2023 Galactic Gift Guides

Cowboys and Astronauts

Project Overview

A lifestyle and supply shop for explorers in Chicago — grounded in grit, lifted by wonder. As the resident cybernetic frontier ranger, I lasso’d the digital landscape: building systems, scripting automations, designing a web experience built for discovery, crafting stellar copy, producing intergalactic campaigns, and launching gamified promos that were out of this world. We built more than a store — we built a space to explore.

Shop Photography by Alfie Rivera

What We Did

Creative Direction + Shopify Strategy & Experience Design + Email & SMS Campaigns + Promotional Planning with Heart + Brand Voice & Storytelling + Digital Merchandising with Soul + Holiday & Gifting Experience Design + Copywriting Across Channels + Web Optimization & Flow Mapping + Visual Systems & Poster Design + Art Direction + Paid Ads Strategy [Meta & Google] + Customer Journey Mapping + In-Store Experience Strategy + Full-Cycle Project Management

Featured Work

Here Comes the Sun Summer Promotional Image

Fig. 01 — Live Like an Explorer Commercial

Cowboys and Astronauts New Website Lifestyle Photo

Fig. 05 — E-Commerce Experience and Website Design

Fig. 02 — Find Your Own Frontier Campaign Hero

From the Shop
Astronaut Bitmap Poster
Fun and Games Artwork

Fig. 05, 06 — Campaign Design: 2024 Gift Guides

Cowboys and Astronauts Shop Feature

Collaborators

Storytelling Samples

  • Brand

    1. Live Like an Explorer

    2. Dress→ Read→ Smell→ Host→ Play→ Gift→ Live Like an Explorer

    3. Your Space to Explore

    4. Find Your Own Frontier

    5. Books and Library Rad Reads

    6. Follow us on Instagram Let's Be Pals

  • Holidays

    1. We're Your Happy Holidays Partner

    2. The Holidays Shouldn't Feel Like a Rodeo

    3. Out of This Galaxy Gifts

    4. Let Us Be Your Galactic Gift Guides

  • Birthday Flow Email

    In a few days you'll have made your solar return by traveling 584 million miles through space this last year. To join in the celebration of YOU, we'd love to treat you to some cowboy cash! Your birthday code is good for $11 bucks off your next purchase in store or online!
     
    Wishing you the happiest birthday week,
     
    Your pals at Cowboys and Astronauts

  • Cyber Monday Hidden Code Hunt

    Howdy, Earthling!  
     
    There are currently 11 unique one-time-use discount codes hidden around our web shop awaiting discovery and immediate use for online orders — today only! Be the first to activate one of the codes at checkout and receive 25-40% OFF your entire cart, replacing today’s standard 20% OFF storewide and sitewide promotion that lasts through Midnight (PT).

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