Welcome to the measurable magic — where we show off that the rad and pretty stuff paid off. Creative campaigns, backed by performance metrics that made even the spreadsheets go booyah.

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Marketing Magic

1. Grew online sales by 25% with smart digital campaigns, strong storytelling, and content that converts

2. Built email strategies for a 14K+ list using Klaviyo and Mailchimp — boosting revenue by 17%, engagement by 13%, and cutting abandoned carts by 30%

3. Launched SMS marketing that increased repeat purchases by 15% and helped deepen customer relationships

4. Grew social media followers by 48% and earned platform verification with high-performing content
    

Creative Ops & Systems

1. Led big creative projects — including two commercials and a full website rollout — on time and on budget

2. Built internal systems with Airtable and Google Workspace to keep timelines, assets, and team comms flowing

3. Created branded assets across digital, print, web, and OOH — keeping everything consistent and effective

4. Delivered 100% of client and creative projects on time and within budget
    

Audience Engagement

1. Produced fundraising events and seasonal campaigns that beat revenue goals by 20%

2. Launched community-first efforts like “Pay What You Can” ticketing — making programs more accessible and growing audience diversity by 35%

3. Led a full website refresh and content strategy that boosted traffic by 20%

4. Rolled out retention campaigns that grew customer lifetime value and loyalty
    

Skills & Capabilities

Creative Marketing & Strategy 

Brand storytelling + Visual identity + Campaign strategy+ Copywriting + Content creation + Multi-channel marketing + Audience research + Journey mapping + Community building

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Creative Direction & Production 

 Art direction + Branding + Graphic design + Adobe Suite [Photoshop, Illustrator, InDesign, Premiere] + Photography, video, storyboarding +  Website design [Shopify, Squarespace, Wix, WordPress]

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Project & Workflow Management

Timelines + Budgets + Team leadership + Vendor coordination + Cross-functional production planning + Asset development systems + Stakeholder communication + Ticketing flow design + Campaign execution

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Engagement & Outreach Strategy

Fundraising campaigns with strong creative + clear ROI goals + Inclusive marketing that prioritizes accessibility and representation
Community engagement programs that build trust, loyalty, and participation + Event marketing + audience-centered storytelling