Dance Lab Studios
Project Overview
Where the NYC dance community comes to create, connect, and move. I led social-first campaigns, copy, commercial production, and website redesign — helping grow Dance Lab New York’s Instagram to 13.3k followers and earning verification. From MindBody setup to project management and shoot direction, every move helped build a thriving, artist-centered hub.
Collaborators
Photography and Film: Jenna Maslechko & Project Creative Partner: Diego Alejandro González
What We Did
Campaign Direction + Social-First Campaigns + Scroll-Stopping Content Strategy + Voice-Driven Copywriting + Brand Storytelling Across Channels + Commercial & Video Production + Digital Engagement Planning + Website Design & Flow Mapping + Platform Integration & Systems Setup + Campaign Planning & Execution + Editorial Writing with a Pulse + Full-Spectrum Project Management
Featured Work
Fig. 01 — The PRO/series Digital Campaign Film
Fig. 3
Fig. 02, 03 — The Dance Lab Lounge Campaign
Fig. 04 — The Dance Lab Lounge Digital Campaign Film
Fig. 05 — The PRO/series Branding Exploration
Fig. 06 — Dance Lab Studios Website Design
Storytelling Samples
Dance Lab Studios
By Dance Lab New York
Come Back to Class
The Lounge is OpenSign up Claim Your Space
Customers Community
The Dance Lab Lounge
VIDEO
INT. DANCE LAB STUDIOS – EARLY MORNING
Soft sunlight floods a modern, cozy shared space. Dancers trickle in with coffee, yoga mats, and laptops.AUDIO
[VO – upbeat, calm tone]It’s 8:30am and you’ve got a busy day. Auditions, class, work. Start your Day at Dance Lab Studios in The Dance Lab Lounge — shared work space for professionals. Come warm-up, prep, stretch, review, work, collaborate, create, or even chill. Only $10 person. The lounge is open. Claim your space at dancelabny.org/studios
The PRO/series Class Descriptions
PRO/cess
Workshop Vibes
Trial and error is encouraged in this camera-free environmentPRO/gression
Rehearsal Vibes
Camera-free class designed for growth and refinement
PRO/motion
Performance Vibes
Film yourself performing your heart out in our huge, column free studiosMindBody Listing
Where professional dancers come to move, create, and connect. Come back to class with The PRO/series or start your day in The Dance Lab Lounge. We’re powered by Dance Lab New York, the only independent organization exclusively dedicated to promoting and advancing the art form of choreography by gifting vital resources to a diverse range of dancemakers.